品牌聚乐部 打造国内顶级策划联盟 品牌 策划 营销 设计 诚邀你的加入：sanlong.5d6d颠覆品牌全球统治：NO LOGO本书是一部全球性畅销书，被翻译为28国文字，荣获英国《卫报》图书新人奖提名，加拿大国家商业图书奖，台湾《中国时报》开卷年度十大好书奖，台湾诚品书店年度畅销书。本书分为四个部分：别无空间、别无选择、别无工作、拒绝品牌。前三部分揭露品牌导向的企业活动所产生的负面影响，最后一部分则讨论人们借以抵抗品牌的诸种方式。中国企业日趋走向品牌经营之道，中央电视台即打出“品牌就是力量”的口号，同时，著名品牌为害大众的事例屡见不鲜，本书对于中国读者具有前瞻价值。本书提出用公民权取代消费主义，是对我们之前所提到消费者权益的超越。...
这篇寓言的作者把博弈论的一些基本的理论要素表现在这篇精悍的德文章中写得的确非常精妙，大家不妨耐心品位以下，那蚂蚁一直在旁边袖手微笑，待到此时，方才向狐狸说道：“狐兄豪气干云，小弟十分敬佩，倒想领略一番。”狐狸笑道：“不知蚁兄是要下里巴人还是要阳春白雪？”蚂蚁奇道：“下里巴人又如何？阳春白雪又如何？”狐狸缓缓说道：“下里巴人，至俗也，便是那乡间七旬老母，犹能听得手舞足蹈，击节而歌。却可惜譬如那山溪之水，来势汹汹，去也匆匆，入骨不过三分矣。”“那阳春白雪，又当如何？”狐狸道：“夫阳春白雪也，一望无垠，恰似大海潮生，初时广袤沉静，星光点点，不觉有异。然细心听处，远方隐隐似有天籁之音，像那闷雷滚过，却又悠扬有如长笛呜咽。...
December 6, 1996 Epworth Heights Luddington, Michigan My Dearest Kay, 1 am sitting on the porch, staring out at Lake Michigan as a sharp wind reminds me I need to cut my hair. 1 am remembering when we were here last, both of us abandoning who and what we are for one precious moment in the history of our time. Kay, I need you to listen to me. You are reading this because I am dead When I decided to write it, 1 asked Senator Lord to deliver it to you in person in the early part of December, a year after my death. I know how hard Christmas has always been for you, and n
THE BOOK OF BLOOD THE MIDNIGHT MEAT TRAIN THE YATTERING AND JACK PIG BLOOD AND STARSHINE IN THE HILLS, THE CITIES THE BOOK OF BLOOD THE DEAD HAVE highways. They run, unerring lines of ghost-trains, of dream-carriages, across the wasteland behind our lives, bearing an endless traffic of departed souls. Their thrum and throb can be heard in the broken places of the world, through cracks made by acts of cruelty, violence and depravity. Their freight, the wandering dead, can be glimpsed when the heart is close to bursting, and sights that should be hid
HIS NAME WAS THORNE. In the ancient language of the runes, it had been longer-Thornevald. But when he became a blood drinker, his name had been changed to Thorne. And Thorne he remained now, centuries later, as he lay in his cave in the ice, dreaming. When he had first e to the frozen land, he had hoped he would sleep eternally. But now and then the thirst for blood awakened him and using the Cloud Gift, he rose into the air, and went in search of the Snow Hunters. He fed off them, careful never to take too much blood from any one so that none died on account of hi
She was sitting there at her glass, at the fashionable going-out hour, trying to decide between a cluster of crystal grapes and a live gardenia as a shoulder decoration, when someone knocked at the suite door, outside across the adjoining reception room. Whatever her decision was in the matter, she knew it would have a city-wide effect. It meant that for the next few weeks hundreds of young women would either all be wearing clusters of crystal grapes or live gardenias. It was hard to believe that just a couple of brief years ago no one had cared a rap what she stuc
最近，美国宇航局又陷入了民众的质疑之中，因为距离“阿波罗11号登上月球”40周年纪念日越来越临近了。40年前，阿波罗11号登月成功，曾一度让世界震惊，当阿姆斯特朗走出登月舱迈出一小步时，那一步成为人类历史上最神奇的一步。先公布点大家都知道的信息，给没看过的科普一下然而，多年以后，越来越多的人觉得阿姆斯特朗那一步是在内华达州美军的绝密禁区“51区”完成的，据说，那是一个鸟不生蛋的梦幻之地，最适合编织这种登月骗局。现在，有6000万美国人认为自己被美国当局忽悠了，因为当时的设备根本不可能实现登月这样的伟大创举——60年代的计算机运行速度还不及现在的家用电脑，而当时登月车的导航系统甚至远不如现在家用桥车的导航系统，那种破烂设备怎么可能把一个人带月球又把他安全带回呢？...
read.dangdang/book_4689类别：社科·经典 | 关键字：经济 经济理论如果你看不懂当前的经济形势，如果你要跳槽却又担心失业，如果你想买房但总搞不清楚房价走势，如果你想投资股票但又怕股市暴涨暴跌，如果你想为未来储蓄但又想现在多消费，如果你在做这些决策时想明白其中的究竟，那就了解一下什么是“动物精神”吧。它会告诉你为什么经济会陷入萧条？为什么有人会失业？为什么房地产会有周期？为什么股票价格和公司投资如此多变？为什么通货膨胀和失业此消彼长？为什么我们给将来准备储蓄缺乏计划性？为危机当下，什么样的政策才能奏效？作者：乔治·阿克洛夫出版社：中信出版社 出版时间：2009年07月read.dangdang/book_4689...
了解自我，就必须要了解自己的气质和性格，心理学家对此进行了深入的研究，本文主要探讨气质和性格与将来你要从事的职业有什么关系？可能有些同学并没完全意识这一点，为什么现在社会上有许多心理评测工具，为什么越来越多的用人单位运用心理测评工具招聘人才呢？显然，心理测评对于选聘人才越来越重要了，个性特征与职业关系也越来越密切，准确地说，职业对于人的个性特征需要越来越严格，气质和性格类型不同，适合从事的职业也往往不同，所以，需要我们进一步了解他们之间的关系。一、气质类型气质是人们典型的稳定的个性心理特征之一，是人的心理活动和行为方式在程度、速度、稳定性、灵活性等动态特征的综合表现。气质类型是指在一类人身上共有的或相似的心理活动动力特征的有规律的结合。不同的人有不同的气质类型。心理学研究表明，气质类型不能决定一个人的社会价值和成就的高低，也无所谓绝对的好与坏之分；然而，气质对于...
BRIDESHEAD REVISITEDTHE SACRED AND PROFANE MEMORIESOF CAPTAIN CHARLES RYDERPenguin Books Ltd, Harmondsworth, Middlesex, EnglandPenguin Books, 625 Madison Avenue, New York, New York 10022, U.S.A.Penguin Books Australia Ltd,Ringwood, Victoria, AustraliaPenguin Books Canada Ltd, 2801 John Street,Markham, Ontario, Canada L3R IB4Penguin Books (N.Z.) Ltd, 182-190 Wairau Road,Auckland 10, New ZealandFirst published by Chapman & Hall 1945Published in Penguin Books 1951Reprinted 1952, 1954, 1957, 1959Revised edition first published by Chapman & Hall 1960...
ACKNOWLEDGMENTS There are a lot of people to thank for helping me bring this one home. It was a devil of a book to write, for a host of reasons. For one thing, I began writing it the week before my father passed away, and inevitably the long shadow of that event dimmed the joy of writing, at least for the first six months or so, slowing it to a crawl. Paradoxically, even as my production of useable text diminished, I could feel the scale of the story I wanted to tell getting bigger. What had originally begun life as an idea for a short, satiric stab at Hollywood began
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The eyes behind the wide black rubber goggles were cold as flint. In the howling speed-turmoil of a BSA M20 doing seventy, they were the only quiet things in the hurtling flesh and metal. Protected by the glass of the goggles, they stared fixedly ahead from just above the centre of the handlebars, and their dark unwavering focus was that of gun muzzles. Below the goggles, the wind had got into the face through the mouth and had wrenched the lips back into a square grin that showed big tombstone teeth and strips of whitish gum. On both sides of the grin the cheeks had bee
At midmorning of a broiling summer day the life of Three Counties Hospital ebbed and flowed like tide currents around an offshore island. Outside the hospital the citizens of Burlington, Pennsylvania, perspired under a ninety-degree shade temperature with 78 per cent humidity. Down by the steel mills and the rail yards, where there was little shade and no thermometers, the reading-if anyone had bothered to take it-would have been a good deal higher. Within the hospital it was cooler than outside, but not much. Among patients and staff only the fortunate or influential es
Now, six months have passed since Anita has seen either Jean-Claude or Richard. Six months of celibacy. Six months of indecision. Six months of danger. For her body carries the marks of both vampire and werewolf, and until the triumvirate is consummated, all three remain vulnerable. But when a kidnapper targets innocents that Anita has sworn to protect, she needs all the help she can get. In an earth-shattering union, Anita, Jean-Claude, and Richard merge the marks and melt into one another. Suddenly, Anita can harness both their powers. She can feel their hearts ... hea