电压源 voltage source电流源 current source理想电压源 ideal voltage source理想电流源 ideal current source伏安特性 volt-ampere characteristic电动势 electromotive force电压 voltage电流 current电位 potential电位差 potential difference欧姆 Ohm伏特 Volt安培 Ampere瓦特 Watt焦耳 Joule电路 circuit电路元件 circuit element电阻 resistance电阻器 resistor电感 inductance电感器 inductor电容 capacitance电容器 capacitor电路模型 circuit model参考方向 reference direction...
论营销中的产品策划思维 为什么有的企业投入大量的资金做广告市场起色不大,而有的企业投入少而市场发展迅猛?为什么有的企业一直有市场上红海里拼杀,而有的企业却总是蓝海里当成?而为什么有的企业即使出现这样那样的问题,走了很多弯路,最终还是取得了成功,而有的企业无论请怎样的营销From EMKT高手,依然逃脱不了倒闭的命运?我们营销过度了吗?还是产品根本就存在问题?我们产品改造方向如何?还是我们的产品改造只是换汤不换药,忽悠消费者? 请各位先进朋友关注本话题——营销战中的产品策划: 一个新路子的探索 最近在为益康做策划时,我提出,保健品现在不好做,建议不做保健品概念,不走保健品的老路。解决企业问题的根本出路,是从消费者需求出发,开发出适合消费者需求的产品。围绕这个产品,展开全方位的整合营销活动。这一提议,得到了包括董事长张晓君在内的益康高层的一至赞同。但这只是一个概念或者...
引子:从"大忽悠"到"营销教练"(1) 赵某某,男,本名不详,辽宁省铁岭市开原县人氏。自幼家贫,缺衣少穿,肚子没吃饱过几回。但艰苦的环境并没有将他打趴下,反而炼就了他一幅伶牙利齿和过人的"忽悠"功夫。赵某某自称:"我能把正的忽悠斜了,能把蔫的忽悠谑了,能把尖人忽悠嗫了,能把小两口过的挺好,我给他忽悠分别了……" 这牛皮可不是吹的。话说改革开放后,赵某某因不甘于农村的贫困,流落到他心目中的大城市铁岭。凭着小时候偷学的二人转功夫,跟着铁岭民间艺术团混口饭吃,等有空的时候,就鼓捣点小玩艺拿到街上卖,挣点外块。比如,"听说人家买了匹马,就立马到人家那里推销车套;听说有人买了摩托,就立马到人家那里卖安全帽;听说有人失眠了,就上那人家里卖安眠药……"凭着一股子机灵劲和三寸不烂之舌,再差的东西在他手上也能迅速出手。...
书籍简介揭开《C行销》神秘面纱本·麦康奈尔揭开《C行销》神秘面纱缔造一个企业王国利用现有的众多顾客(Custmer);传播企业的优秀文化(Culture);吸引众多的忠实信徒(Christan);形成庞大的交流团体(munity);保持经常的顾客联络(Conection)。做到以上几点,您的顾客就成为了您的企业产品及服务的福音传播者,你的企业就形成了真正为之注入活力的C行销模式。如果您正在为企业的行销模式而伤脑筋,那么您不妨考虑以下几个问题:您的企业现在为行销投入了多少人力、物力和财力?这种投入又为您的企业带来了多少利润回报?您是否希望增加更多的营业额?您是否愿意尝试另外一种投入几乎为零,并且能为您带来巨额利润的行销模式?...
设计与管理,这是现代经济生活中使用频率很高的两个词,都是企业经营战略的重要组成部分之一。所谓设计,指的是把一种计划、规划、设想、问题解决的方法,通过视觉的方式传达出来的活动过程。它的核心内容包括三个方面,即1 计划、构思的形成;2 视觉传达方式;3 计划通过传达之后的具体应用。而管理,则是由计划、组织、指挥、协调及控制等职能等要素组成的活动过程,其基本职能包括决策、领导、调控几个方面。 如果将设计与管理这两个概念组合在一起,变成设计管理的时候,从不同的角度去理解,则会产生多种不同的字面意思。可以是对设计进行管理,也可以是对管理进行设计;可以是对产品的具体设计工作进行管理,也可以是对从企业经营角度的设计进行的管理。然而不管怎样,设计管理已经发展为一个新的概念,一门新的学科,有着特定的内容与规律,并且作为企业提高效率、开发新品的一件利器,越来越多地受到企业界、设计界...
石斌,南京大学国际关系研究院副教授。 【作者按】本文是作者应邀为即将出版的《当代中国国际关系前沿》(IR in China)一书撰写的一个专题。此处为未经压缩的原稿。 改革开放以后,我国的国际关系研究同社会科学其它领域一样,进入了一个新的发展阶段,围绕学科建设等问题,也出现了许多饶有意义的讨论。大致从20世纪80年代后期开始一直延续至今的关于国际关系理论研究“中国特色”问题的讨论,便是其中之一。在讨论过程中,学者们还陆续使用了“中国化”、“本土化”、“中国视角”、“中国式探索”、“中国学派”等提法,它们的涵盖面和侧重点略有差异,但基本内涵大体相似。其中“中国特色”是最早出现、使用频率最高、争议最大的提法,甚至可以说,争论在很大程度上是围绕这个提法展开的。由于理论研究不是孤立的,讨论自然也涉及一些具体研究领域,但理论研究的“中国特色”问题始终是争论的焦点,因此是本文讨论的...
Chapter one He had been walking the dirty streets since twilight first began to gather. The pain streamed like liquid fire through every cell of his body - but he locked it away in a corner of his mind, ignored it, and walked. There was little to please the eye in his surroundings, and he paid scant attention to them. He was on a small poor unimportant planet whose very name, Coranex, meant nothing to him. But around the spaceport clustered a drab, seedy town, which was a well-known stopover on the main space lanes. It attracted freightermen, traders, wandering technicia
LUCY LOOKS INTO A WARDROBE ONCE there were four children whose names were Peter, Susan, Edmund and Lucy. This story is about something that happened to them when they were sent away from London during the war because of the air-raids. They were sent to the house of an old Professor who lived in the heart of the country, ten miles from the nearest railway station and two miles from the nearest post office. He had no wife and he lived in a very large house with a housekeeper called Mrs Macready and three servants. (Their names were Ivy, Margaret and Betty, but they do
中国古代第一间谍奇书:间书 作者:(清)朱蓬甲 第一部分 第1节:序言:古人使间今人用谋 序言:古人使间今人用谋 中国古人称间谍为"间"。"间"字的本意是"空隙"、"缝隙",后来发展为对敌方制造可乘之机,趁机加以利用,以刺探情报、击败对手。"间"和"谍"在古代是两个词,《大戴礼记·千乘》云:"以中情出,小曰间,大曰谍。"意思是说,小的窃密活动叫做"间",大的窃密活动叫做"谍"。沿用至今,"间"和"谍"已合二为一,成为了一个复音词。 纵观中国的历史长河,在历朝历代的更迭中,利益的争夺无不与间谍活动有关。在利益和谋略的交织中,中国古代的军事家们对间谍和间谍活动进行了深入的研究和论述,产生了许多精彩的理论著述,其中就包括《孙子兵法·用间》、《吴子兵法》、《孙膑兵法》、《管子》等。当然,这些理论都没有对"间谍"这一特殊的事物作出系统研究和阐述,直到清代朱逢甲的《间书》横空出世。朱...
shall lie across the Pattern of the Age, and the Dark One shall once more layhis hand upon the world of man. Women shall weep and men quail as the nations ofthe earth are rent like rotting cloth. Neither shall anything stand nor abide...Yet one shall be born to face the Shadow, born once more as he was born beforeand shall be born again, time without end. The Dragon shall be Reborn, and thereshall be wailing and gnashing of teeth at his rebirth. In sackcloth and ashesshall he clothe the people, and he shall break the world again by his ing,tearing apart all ties that bind.
HIS NAME WAS THORNE. In the ancient language of the runes, it had been longer-Thornevald. But when he became a blood drinker, his name had been changed to Thorne. And Thorne he remained now, centuries later, as he lay in his cave in the ice, dreaming. When he had first e to the frozen land, he had hoped he would sleep eternally. But now and then the thirst for blood awakened him and using the Cloud Gift, he rose into the air, and went in search of the Snow Hunters. He fed off them, careful never to take too much blood from any one so that none died on account of hi